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Focusing on the essential principles of innovation, this summary explores the five disciplines that drive successful product development and customer satisfaction. Carlson and Wilmot emphasize understanding customer needs and fostering a culture of innovation within organizations. The book outlines practical strategies for generating ideas, testing concepts, and implementing solutions that resonate with consumers. It serves as a guide for businesses seeking to enhance their competitive edge by aligning their offerings with what customers truly desire.
Nákup knihy
Summary: Innovation, Businessnews Publishing
- Jazyk
- Rok vydania
- 2016
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Summary: Innovation
- Podtitul
- Review and Analysis of Carlson and Wilmot's Book
- Jazyk
- anglicky
- Autori
- Businessnews Publishing
- Vydavateľ
- Business Book Summaries
- Rok vydania
- 2016
- Väzba
- mäkká
- ISBN13
- 9782511043318
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the essential principles of innovation, this summary explores the five disciplines that drive successful product development and customer satisfaction. Carlson and Wilmot emphasize understanding customer needs and fostering a culture of innovation within organizations. The book outlines practical strategies for generating ideas, testing concepts, and implementing solutions that resonate with consumers. It serves as a guide for businesses seeking to enhance their competitive edge by aligning their offerings with what customers truly desire.