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Focusing on key marketing management challenges from the 1980s that remain relevant today, the author emphasizes the significance of productivity, integration, and creativity for success in a competitive environment. Each chapter offers a critical analysis of various marketing concepts, theories, and methods, allowing for standalone reading based on specific issues. The book is enriched with case studies and an extensive bibliography, providing valuable insights for practitioners and students alike.
Nákup knihy
Marketing in Perspective (RLE Marketing), Simon Majaro
- Jazyk
- Rok vydania
- 2014
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- (pevná)
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- Titul
- Marketing in Perspective (RLE Marketing)
- Jazyk
- anglicky
- Autori
- Simon Majaro
- Vydavateľ
- Taylor & Francis
- Rok vydania
- 2014
- Väzba
- pevná
- Počet strán
- 252
- ISBN13
- 9781138787636
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on key marketing management challenges from the 1980s that remain relevant today, the author emphasizes the significance of productivity, integration, and creativity for success in a competitive environment. Each chapter offers a critical analysis of various marketing concepts, theories, and methods, allowing for standalone reading based on specific issues. The book is enriched with case studies and an extensive bibliography, providing valuable insights for practitioners and students alike.