Doručujeme cez balíkovo za 1,49 €!

Knihobot
Kniha momentálne nie je na sklade

Marketing in Perspective (RLE Marketing)

Autori

252 stránok

Viac o knihe

Focusing on key marketing management challenges from the 1980s that remain relevant today, the author emphasizes the significance of productivity, integration, and creativity for success in a competitive environment. Each chapter offers a critical analysis of various marketing concepts, theories, and methods, allowing for standalone reading based on specific issues. The book is enriched with case studies and an extensive bibliography, providing valuable insights for practitioners and students alike.

Parametre

ISBN
9781138787636
Vydavateľstvo
Taylor & Francis

Kategórie

Variant knihy

2014, pevná

Nákup knihy

Akonáhle sa objaví, pošleme vám e-mail.