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Focusing on the concept of bottom-up marketing, this summary explores how grassroots tactics can evolve into robust strategies. It emphasizes the importance of understanding consumer behavior and leveraging small-scale initiatives to create significant market impact. The authors argue for a shift from traditional top-down approaches, advocating for adaptability and responsiveness to market dynamics. Key insights include practical steps for implementing bottom-up strategies and case studies demonstrating their effectiveness in various industries.
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Summary: Bottom-Up Marketing, Businessnews Publishing
- Jazyk
- Rok vydania
- 2016
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Summary: Bottom-Up Marketing
- Podtitul
- Review and Analysis of Ries and Trout's Book
- Jazyk
- anglicky
- Autori
- Businessnews Publishing
- Vydavateľ
- Business Book Summaries
- Rok vydania
- 2016
- Väzba
- mäkká
- ISBN13
- 9782511047859
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the concept of bottom-up marketing, this summary explores how grassroots tactics can evolve into robust strategies. It emphasizes the importance of understanding consumer behavior and leveraging small-scale initiatives to create significant market impact. The authors argue for a shift from traditional top-down approaches, advocating for adaptability and responsiveness to market dynamics. Key insights include practical steps for implementing bottom-up strategies and case studies demonstrating their effectiveness in various industries.