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Building B2B Relationships
How to Identify, Map and Develop Key Relationships to Win More Business
Autori
Viac o knihe
Effective measurement and mapping of key stakeholder relationships are crucial for accelerating B2B business growth. This book provides strategies to leverage these relationships within the B2B buying process, enabling businesses to secure deals more swiftly. By focusing on stakeholder dynamics, readers will learn how to enhance their approach to business interactions and improve overall sales effectiveness.
Nákup knihy
Building B2B Relationships, Ryan O'Sullivan
- Jazyk
- Rok vydania
- 2024
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- Titul
- Building B2B Relationships
- Podtitul
- How to Identify, Map and Develop Key Relationships to Win More Business
- Jazyk
- anglicky
- Autori
- Ryan O'Sullivan
- Vydavateľ
- Kogan Page
- Rok vydania
- 2024
- Väzba
- mäkká
- Počet strán
- 248
- ISBN13
- 9781398615410
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Effective measurement and mapping of key stakeholder relationships are crucial for accelerating B2B business growth. This book provides strategies to leverage these relationships within the B2B buying process, enabling businesses to secure deals more swiftly. By focusing on stakeholder dynamics, readers will learn how to enhance their approach to business interactions and improve overall sales effectiveness.