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Focusing on the evolution of customer engagement, this book introduces a customer engagement value framework essential for effective management. It serves as a comprehensive guide, offering both theoretical insights and practical methods for fostering profitable customer relationships in both business-to-consumer and business-to-business contexts. As a pioneering work, it addresses the growing need for authoritative resources on maximizing customer engagement for enhanced profitability.
Nákup knihy
Valuing Customer Engagement, V. Kumar
- Jazyk
- Rok vydania
- 2024
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- (pevná)
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- Titul
- Valuing Customer Engagement
- Podtitul
- Strategies to Measure and Maximize Profitability
- Jazyk
- anglicky
- Autori
- V. Kumar
- Vydavateľ
- Springer, Berlin
- Rok vydania
- 2024
- Väzba
- pevná
- ISBN13
- 9783031432958
- Kategórie
- Podnikanie a ekonómia, Psychológia
- Anotácia
- Focusing on the evolution of customer engagement, this book introduces a customer engagement value framework essential for effective management. It serves as a comprehensive guide, offering both theoretical insights and practical methods for fostering profitable customer relationships in both business-to-consumer and business-to-business contexts. As a pioneering work, it addresses the growing need for authoritative resources on maximizing customer engagement for enhanced profitability.