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The authors illustrate how kindness and a positive approach can lead to success in the competitive advertising industry. They share personal experiences and anecdotes from various individuals and businesses to support their philosophy that being nice, rather than adopting a cutthroat mentality, ultimately yields better results. By emphasizing the effectiveness of compassion and generosity, they challenge conventional wisdom and advocate for a more humane approach to business.
Nákup knihy
The Power of Nice, Linda Kaplan Thaler, Robin Koval
- Jazyk
- Rok vydania
- 2006
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The Power of Nice
- Podtitul
- How to Conquer the Business World with Kindness
- Jazyk
- anglicky
- Autori
- Linda Kaplan Thaler, Robin Koval
- Vydavateľ
- Random House Children's Books
- Rok vydania
- 2006
- Väzba
- pevná
- Počet strán
- 144
- ISBN13
- 9780385518925
- Kategórie
- Stará reklama, Politológia / Politika
- Anotácia
- The authors illustrate how kindness and a positive approach can lead to success in the competitive advertising industry. They share personal experiences and anecdotes from various individuals and businesses to support their philosophy that being nice, rather than adopting a cutthroat mentality, ultimately yields better results. By emphasizing the effectiveness of compassion and generosity, they challenge conventional wisdom and advocate for a more humane approach to business.