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Responsible Consumption Through Social Media. An Empirical Study of Responsible Posting on Social Media and Its Impact
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Viac o knihe
Focusing on social food enterprises, this thesis explores their role in addressing global social and environmental issues within the food industry. It analyzes the effectiveness of social media as a cost-efficient marketing tool, particularly regarding posts that highlight impact topics. The research investigates the proportion of these impact-related posts and their key characteristics, as well as their influence on consumer concern for environmental and social issues, alongside the promotion of responsible consumer behaviors.
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Responsible Consumption Through Social Media. An Empirical Study of Responsible Posting on Social Media and Its Impact, Anonymus
- Jazyk
- Rok vydania
- 2023
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- Titul
- Responsible Consumption Through Social Media. An Empirical Study of Responsible Posting on Social Media and Its Impact
- Jazyk
- anglicky
- Autori
- Anonymus
- Vydavateľ
- GRIN Verlag
- Rok vydania
- 2023
- Väzba
- mäkká
- Počet strán
- 96
- ISBN13
- 9783346920584
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on social food enterprises, this thesis explores their role in addressing global social and environmental issues within the food industry. It analyzes the effectiveness of social media as a cost-efficient marketing tool, particularly regarding posts that highlight impact topics. The research investigates the proportion of these impact-related posts and their key characteristics, as well as their influence on consumer concern for environmental and social issues, alongside the promotion of responsible consumer behaviors.