The Borderless World, REV Ed

Viac o knihe

The book presents a transformative perspective on the global economy, emphasizing the diminishing importance of national borders in business. Kenichi Ohmae analyzes how successful nations and corporations thrive in an interconnected world, advocating for innovative strategies in marketing and competition. By highlighting key traits of high-performing entities, it encourages managers to rethink their approaches in a rapidly evolving landscape.