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Perception-based Marketing of Parishes using the example of Catholic Academics and Students

A seminal inventory of church marketing activities.

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Počet strán
228 stránok
Čas čítania
8 hodin

Viac o knihe

The Roman Catholic Church in Germany confronts a significant challenge as it navigates a pluralistic and secularized society, leading to a continued decline in membership since the 1970s. This trend is exacerbated by an aging population and increasing church departures, resulting in a shortage of personnel and resources at local and regional parishes. The book explores these issues, highlighting the implications for the church's future and its ability to adapt to changing societal dynamics.

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Perception-based Marketing of Parishes using the example of Catholic Academics and Students, Thomas Peters

Jazyk
Rok vydania
2019
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