Lessons from Gin

The author shares insights from co-founding Four Pillars Gin, which became a top gin producer. Through engaging anecdotes, he explores the journey of overcoming challenges, emphasizing craftsmanship and the power of storytelling in brand building. The book includes practical 'Useful Bits' that provide tools and models for business growth, applicable to various organizations. Additionally, readers can enjoy cocktail recipes for a perfect G&T, Martini, or Negroni, making the reading experience both informative and enjoyable. Cheers!