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The book provides an in-depth exploration of direct mail creative techniques, covering copy strategies, design elements, formats, and offers. It features a comprehensive overview of the subject, enhanced with illustrations, and highlights the latest trends in direct mail. This updated edition presents a unique compilation of insights that are invaluable for marketers and creatives looking to enhance their direct mail campaigns.
Nákup knihy
Million Dollar Mailings, Denison Hatch
- Jazyk
- Rok vydania
- 1997
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- Titul
- Million Dollar Mailings
- Jazyk
- anglicky
- Autori
- Denison Hatch
- Vydavateľ
- Taylor Trade Publishing
- Vydavateľ
- 1997
- Väzba
- pevná
- Počet strán
- 532
- ISBN13
- 9781566251624
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The book provides an in-depth exploration of direct mail creative techniques, covering copy strategies, design elements, formats, and offers. It features a comprehensive overview of the subject, enhanced with illustrations, and highlights the latest trends in direct mail. This updated edition presents a unique compilation of insights that are invaluable for marketers and creatives looking to enhance their direct mail campaigns.