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The book addresses the challenges of e-Marketing in the wake of the dot.com crash, offering insights for various businesses navigating today's uncertain landscape. It features topical case studies and web resources to illustrate effective marketing strategies, covering key themes relevant to modern e-business practices. The content is designed to equip readers with the tools needed to succeed in a competitive online marketplace.
Nákup knihy
Marketing the e-Business, Charles Dennis, Lisa Harris
- Jazyk
- Rok vydania
- 2002
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- (mäkká)
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Doručenie
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- Titul
- Marketing the e-Business
- Jazyk
- anglicky
- Autori
- Charles Dennis, Lisa Harris
- Vydavateľ
- Taylor & Francis
- Rok vydania
- 2002
- Väzba
- mäkká
- Počet strán
- 368
- ISBN13
- 9780415256018
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The book addresses the challenges of e-Marketing in the wake of the dot.com crash, offering insights for various businesses navigating today's uncertain landscape. It features topical case studies and web resources to illustrate effective marketing strategies, covering key themes relevant to modern e-business practices. The content is designed to equip readers with the tools needed to succeed in a competitive online marketplace.