Summary: Hooked

Exploring the psychology behind user engagement, this summary delves into the principles of creating habit-forming products. It outlines the "Hook Model," which consists of four key phases: Trigger, Action, Variable Reward, and Investment. The authors emphasize the importance of understanding user behavior and motivations to design products that foster habitual use. By applying these insights, creators can build products that not only attract users but also keep them coming back, ultimately driving sustained success in the market.