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The book critically examines the significant impact of information technologies on modern political campaigns. It explores how these technologies shape strategies, influence voter engagement, and alter the dynamics of political communication. By analyzing various case studies, the author highlights both the advantages and challenges posed by digital tools in the electoral process, providing insights into their transformative role in contemporary politics.
Nákup knihy
New Media Campaign Managed Cit, Philip N. Howard
- Jazyk
- Rok vydania
- 2005
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- Titul
- New Media Campaign Managed Cit
- Jazyk
- anglicky
- Autori
- Philip N. Howard
- Vydavateľ
- Cambridge University Press
- Vydavateľ
- 2005
- Väzba
- mäkká
- Počet strán
- 288
- ISBN13
- 9780521612272
- Kategórie
- Mapy a cestovanie, Politológia / Politika
- Anotácia
- The book critically examines the significant impact of information technologies on modern political campaigns. It explores how these technologies shape strategies, influence voter engagement, and alter the dynamics of political communication. By analyzing various case studies, the author highlights both the advantages and challenges posed by digital tools in the electoral process, providing insights into their transformative role in contemporary politics.