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The book offers a straightforward critique of popular sales myths and gimmicks, urging sales professionals to abandon ineffective trends. It emphasizes a return to foundational strategies that have consistently delivered results, providing a clear framework for enhancing sales performance. By challenging conventional wisdom, it aims to empower salespeople and leaders to adopt a more effective, results-oriented approach.
Nákup knihy
Sales Truth, Mike Weinberg
- Jazyk
- Rok vydania
- 2019
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- Titul
- Sales Truth
- Podtitul
- Debunk the Myths. Apply Powerful Principles. Win More New Sales.
- Jazyk
- anglicky
- Autori
- Mike Weinberg
- Vydavateľ
- HarperCollins Leadership
- Vydavateľ
- 2019
- Väzba
- mäkká
- Počet strán
- 258
- ISBN13
- 9781400217465
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The book offers a straightforward critique of popular sales myths and gimmicks, urging sales professionals to abandon ineffective trends. It emphasizes a return to foundational strategies that have consistently delivered results, providing a clear framework for enhancing sales performance. By challenging conventional wisdom, it aims to empower salespeople and leaders to adopt a more effective, results-oriented approach.