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Football Goes East

Business, Culture and the People's Game in East Asia

Autori

288 stránok

Viac o knihe

The book explores the transformative impact of global popular culture and big business on Eastern societies, highlighting how football has evolved into a commercial powerhouse. It examines the sport's journey alongside these changes, emphasizing its significance as a cultural phenomenon and its role in shaping modern identities in the East. Through this lens, the narrative delves into the intersection of sports, commerce, and societal transformation.

Variant knihy

2004, pevná

Nákup knihy

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