Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You
Autori
Viac o knihe
The book explores IBM's dramatic decline in the early 1990s, attributing its challenges not to technological lag but to a neglect of customer needs and employee trust. Through interviews with executives and customer surveys, the authors reveal that IBM's overly ambitious strategic planning, misguided financial decisions, and a broken commitment to both customers and employees contributed to its downfall. This narrative serves as a cautionary tale for corporate leaders, emphasizing the importance of maintaining strong relationships amidst significant organizational change.
Nákup knihy
Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You, Daniel Quinn Mills
- Jazyk
- Rok vydania
- 1996
- Stav knihy
- Dobrá
- Cena
- 9,41 €
Doručenie
Platobné metódy
2021 2022 2023
Navrhnúť zmenu
- Titul
- Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You
- Jazyk
- anglicky
- Autori
- Daniel Quinn Mills
- Vydavateľ
- Harvard Business Review Press
- Rok vydania
- 1996
- Väzba
- pevná
- Počet strán
- 210
- ISBN13
- 9780875846545
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The book explores IBM's dramatic decline in the early 1990s, attributing its challenges not to technological lag but to a neglect of customer needs and employee trust. Through interviews with executives and customer surveys, the authors reveal that IBM's overly ambitious strategic planning, misguided financial decisions, and a broken commitment to both customers and employees contributed to its downfall. This narrative serves as a cautionary tale for corporate leaders, emphasizing the importance of maintaining strong relationships amidst significant organizational change.