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The book offers a comprehensive examination of the various methodological approaches used by media researchers to explore the nature, role, and societal impact of media. Barrie Gunter delves into different perspectives that aim to enhance understanding of media's influence, making it a valuable resource for those interested in media studies and research methodologies.
Nákup knihy
Media Research Methods, Barrie Gunter
- Jazyk
- Rok vydania
- 2000
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- (pevná)
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- Titul
- Media Research Methods
- Podtitul
- Measuring Audiences, Reactions and Impact
- Jazyk
- anglicky
- Autori
- Barrie Gunter
- Vydavateľ
- Sage Publications, Inc.
- Rok vydania
- 2000
- Väzba
- pevná
- Počet strán
- 320
- ISBN13
- 9780761956587
- Kategórie
- Učebnice
- Anotácia
- The book offers a comprehensive examination of the various methodological approaches used by media researchers to explore the nature, role, and societal impact of media. Barrie Gunter delves into different perspectives that aim to enhance understanding of media's influence, making it a valuable resource for those interested in media studies and research methodologies.