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Focusing on the methods and issues in Marketing Communications, this book offers a comprehensive mix of academic insights and practical applications. It explores how brands effectively engage with their audiences, providing readers with a deep understanding of the strategies involved in marketing communication.
Nákup knihy
Marketing Communications, Chris Fill, Sarah Turnbull
- Jazyk
- Rok vydania
- 2023
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Doručenie
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- Titul
- Marketing Communications
- Jazyk
- anglicky
- Autori
- Chris Fill, Sarah Turnbull
- Vydavateľ
- Pearson
- Vydavateľ
- 2023
- Väzba
- mäkká
- Počet strán
- 656
- ISBN13
- 9781292400327
- Kategórie
- Podnikanie a ekonómia, Marketing a PR
- Anotácia
- Focusing on the methods and issues in Marketing Communications, this book offers a comprehensive mix of academic insights and practical applications. It explores how brands effectively engage with their audiences, providing readers with a deep understanding of the strategies involved in marketing communication.