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Focusing on the marketing research process, this textbook offers a concise and accessible guide for students. It emphasizes practical skills for interpreting and applying research findings to drive meaningful change. By prioritizing digital data and internet research, it provides a contemporary perspective that aligns with current industry practices, making it a valuable resource for those looking to understand and utilize marketing research effectively.
Nákup knihy
Marketing Research, Alan Wilson
- Jazyk
- Rok vydania
- 2018
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- (mäkká)
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- Titul
- Marketing Research
- Podtitul
- Delivering Customer Insight
- Jazyk
- anglicky
- Autori
- Alan Wilson
- Vydavateľ
- Bloomsbury Publishing PLC
- Rok vydania
- 2018
- Väzba
- mäkká
- Počet strán
- 408
- ISBN13
- 9781352001112
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the marketing research process, this textbook offers a concise and accessible guide for students. It emphasizes practical skills for interpreting and applying research findings to drive meaningful change. By prioritizing digital data and internet research, it provides a contemporary perspective that aligns with current industry practices, making it a valuable resource for those looking to understand and utilize marketing research effectively.