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The Irrational Consumer

Applying Behavioural Economics to Your Business Strategy

Autori

154 stránok

Viac o knihe

Exploring the motivations behind consumer behavior, this book delves into how contextual factors influence purchasing decisions. It provides organizations with insights on engaging customers effectively by understanding the dynamics of choice. Enrico Trevisan's work serves as an essential introduction to the principles of behavioral economics, equipping readers with the knowledge to navigate the complexities of consumer preferences.

Parametre

ISBN
9781472413444
Vydavateľstvo
Routledge

Kategórie

Variant knihy

2013, pevná

Nákup knihy

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