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Focusing on the complexities of brand language, this book serves as a comprehensive guide for understanding and effectively managing branding. Authored by Interbrand, a top consultancy in brand strategy and design, it aims to clarify misconceptions and provide insights into brand management. It goes beyond a simple glossary, offering valuable education and entertainment for anyone involved in creating or overseeing brands, making it an essential resource in the field.
Nákup knihy
The Brand Glossary, Interbrand
- Jazyk
- Rok vydania
- 2006
- product-detail.submit-box.info.binding
- (mäkká)
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Doručenie
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- Titul
- The Brand Glossary
- Jazyk
- anglicky
- Autori
- Interbrand
- Vydavateľ
- Springer Nature Singapore
- Rok vydania
- 2006
- Väzba
- mäkká
- Počet strán
- 141
- ISBN13
- 9781403998095
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the complexities of brand language, this book serves as a comprehensive guide for understanding and effectively managing branding. Authored by Interbrand, a top consultancy in brand strategy and design, it aims to clarify misconceptions and provide insights into brand management. It goes beyond a simple glossary, offering valuable education and entertainment for anyone involved in creating or overseeing brands, making it an essential resource in the field.