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Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.
Nákup knihy
Media Semiotics : An Introduction, Jonathan Bignell
- Jazyk
- Rok vydania
- 2003
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- Titul
- Media Semiotics : An Introduction
- Jazyk
- anglicky
- Autori
- Jonathan Bignell
- Vydavateľ
- Manchester University Press
- Rok vydania
- 2003
- Väzba
- mäkká
- ISBN10
- 0719062055
- ISBN13
- 9780719062056
- Kategórie
- Počítače, IT, programovanie
- Anotácia
- Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.