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Emphasizing the importance of preparation, the book highlights how musicians ensure they are in tune before performing, paralleling this with the often hasty approach taken in marketing and advertising. It advocates for the necessity of 'Tuning Up' in professional relationships, suggesting that a solid foundation is crucial for success in these fields. By drawing this comparison, the author encourages a more deliberate and harmonious approach to collaboration in marketing.
Nákup knihy
Tuning Up, David Meikle
- Jazyk
- Rok vydania
- 2023
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- Titul
- Tuning Up
- Podtitul
- Improving performance and reducing stress in advertising and marketing
- Jazyk
- anglicky
- Autori
- David Meikle
- Vydavateľ
- Lishakill Publishing
- Rok vydania
- 2023
- Väzba
- mäkká
- Počet strán
- 276
- ISBN13
- 9781739463717
- Kategórie
- Stará reklama
- Anotácia
- Emphasizing the importance of preparation, the book highlights how musicians ensure they are in tune before performing, paralleling this with the often hasty approach taken in marketing and advertising. It advocates for the necessity of 'Tuning Up' in professional relationships, suggesting that a solid foundation is crucial for success in these fields. By drawing this comparison, the author encourages a more deliberate and harmonious approach to collaboration in marketing.