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Focusing on effective strategies for professional services marketing, this summary highlights how leading firms establish strong brands and generate leads. It emphasizes the importance of cultivating a business development culture and provides actionable insights for building successful marketing practices. Readers can expect to learn about branding, lead generation, and the key elements that contribute to a thriving professional services firm. The book serves as a guide for firms aiming to enhance their marketing effectiveness and overall success.
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Summary: Professional Services Marketing, Businessnews Publishing
- Jazyk
- Rok vydania
- 2016
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Summary: Professional Services Marketing
- Podtitul
- Review and Analysis of Schultz and Doerr's Book
- Jazyk
- anglicky
- Autori
- Businessnews Publishing
- Vydavateľ
- Business Book Summaries
- Rok vydania
- 2016
- Väzba
- mäkká
- ISBN13
- 9782511047637
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on effective strategies for professional services marketing, this summary highlights how leading firms establish strong brands and generate leads. It emphasizes the importance of cultivating a business development culture and provides actionable insights for building successful marketing practices. Readers can expect to learn about branding, lead generation, and the key elements that contribute to a thriving professional services firm. The book serves as a guide for firms aiming to enhance their marketing effectiveness and overall success.