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Focusing on the evolving landscape of relationship marketing and customer relationship management (CRM), this third edition explores the significant transformations in these fields. It maintains its status as a classic text, offering insights into both established practices and contemporary debates, making it essential for understanding the current dynamics of marketing.
Nákup knihy
Total Relationship Marketing, Evert Gummesson
- Jazyk
- Rok vydania
- 2015
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Total Relationship Marketing
- Jazyk
- anglicky
- Autori
- Evert Gummesson
- Vydavateľ
- Taylor & Francis
- Rok vydania
- 2015
- Väzba
- pevná
- Počet strán
- 396
- ISBN13
- 9781138168930
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the evolving landscape of relationship marketing and customer relationship management (CRM), this third edition explores the significant transformations in these fields. It maintains its status as a classic text, offering insights into both established practices and contemporary debates, making it essential for understanding the current dynamics of marketing.