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Focusing on the evolving landscape of the sports industry, this book explores how technological advancements and social media are reshaping opportunities within sport enterprises. It offers insights for sports business scholars through case studies of innovative companies and inspirational leaders, highlighting the importance of fostering a culture of innovation. The authors provide strategies for sustainability and competitiveness, guiding organizations to thrive in the dynamic global sports market.
Nákup knihy
Fostering Innovative Cultures in Sport, James Skinner, Aaron C. T. Smith, Steve Swanson
- Jazyk
- Rok vydania
- 2018
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- (mäkká)
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Doručenie
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- Titul
- Fostering Innovative Cultures in Sport
- Podtitul
- Leadership, Innovation and Change
- Jazyk
- anglicky
- Vydavateľ
- Springer International Publishing
- Rok vydania
- 2018
- Väzba
- mäkká
- Počet strán
- 292
- ISBN13
- 9783030087470
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the evolving landscape of the sports industry, this book explores how technological advancements and social media are reshaping opportunities within sport enterprises. It offers insights for sports business scholars through case studies of innovative companies and inspirational leaders, highlighting the importance of fostering a culture of innovation. The authors provide strategies for sustainability and competitiveness, guiding organizations to thrive in the dynamic global sports market.