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Knihobot
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Global Brand

Autori

274 stránok

Viac o knihe

Drawing on his experience at Millward Brown, the author presents a straightforward formula for assessing brand strength, highlighting its impact on market value and performance. He underscores the importance of appealing to universal human values in brand strategy and explores the future of brand-building as a lucrative investment opportunity.

Parametre

ISBN
9780230620568
Vydavateľstvo
St. Martins Press-3PL

Kategórie

Variant knihy

2010, mäkká

Nákup knihy

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