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This book offers a comprehensive economic framework for effectively bringing products and services to market, emphasizing a multi-sector approach to distribution strategy. It provides insights into various industries, equipping readers with the tools to navigate the complexities of market distribution and optimize their strategies for success.
Nákup knihy
Sales and Marketing Channels, Julian Dent, Michael White
- Jazyk
- Rok vydania
- 2018
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- Titul
- Sales and Marketing Channels
- Podtitul
- How to Build and Manage Distribution Strategy
- Jazyk
- anglicky
- Autori
- Julian Dent, Michael White
- Vydavateľ
- Kogan Page
- Vydavateľ
- 2018
- Väzba
- mäkká
- Počet strán
- 384
- ISBN13
- 9780749482145
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- This book offers a comprehensive economic framework for effectively bringing products and services to market, emphasizing a multi-sector approach to distribution strategy. It provides insights into various industries, equipping readers with the tools to navigate the complexities of market distribution and optimize their strategies for success.