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The Definitive Guide to Direct and Interactive Marketing

Autori

Viac o knihe

Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.

Parametre

ISBN
9780273675204

Kategórie

Variant knihy

2003, mäkká

Nákup knihy

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