The Definitive Guide to Direct and Interactive Marketing
Autori
Parametre
Kategórie
Viac o knihe
Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.
Nákup knihy
The Definitive Guide to Direct and Interactive Marketing, Merlin Stone, Alison Bond, Elizabeth Blake
- Jazyk
- Rok vydania
- 2003
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
2021 2022 2023
Navrhnúť zmenu
- Titul
- The Definitive Guide to Direct and Interactive Marketing
- Jazyk
- anglicky
- Autori
- Merlin Stone, Alison Bond, Elizabeth Blake
- Vydavateľ
- Financial Times Prentice Hall
- Rok vydania
- 2003
- Väzba
- mäkká
- ISBN10
- 0273675206
- ISBN13
- 9780273675204
- Kategórie
- Marketing a PR
- Anotácia
- Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.