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Integrated Marketing Communication

Parametre

Počet strán
222 stránok
Čas čítania
8 hodin

Viac o knihe

Focusing on the strategic approach of Integrated Marketing Communication (IMC), the book delves into its importance in crafting a cohesive brand message across multiple channels. It highlights how IMC plays a crucial role in establishing a robust and unified brand identity, emphasizing the need for consistency in communication to enhance brand recognition and loyalty.

Nákup knihy

Integrated Marketing Communication, Manish Sharma

Jazyk
Rok vydania
2023
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