Strategic Marketing Planning for the Small to Medium Sized Business

Focusing on the critical need for a strategic marketing plan, this guide addresses the high failure rates of small to medium-sized businesses due to inadequate marketing strategies. It combines narrative marketing theory with practical workbook exercises, enabling owners and marketing staff to create a customized marketing plan. The book covers essential components such as refining the company's mission, setting goals, implementing tactics, and budgeting, providing a comprehensive framework designed to foster business growth and sustainability.