Kniha momentálne nie je na sklade
Viac o knihe
Focusing on the critical need for a strategic marketing plan, this guide addresses the high failure rates of small to medium-sized businesses due to inadequate marketing strategies. It combines narrative marketing theory with practical workbook exercises, enabling owners and marketing staff to create a customized marketing plan. The book covers essential components such as refining the company's mission, setting goals, implementing tactics, and budgeting, providing a comprehensive framework designed to foster business growth and sustainability.
Nákup knihy
Strategic Marketing Planning for the Small to Medium Sized Business, David Ray Anderson
- Jazyk
- Rok vydania
- 2012
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Strategic Marketing Planning for the Small to Medium Sized Business
- Podtitul
- Writing a Marketing Plan
- Jazyk
- anglicky
- Autori
- David Ray Anderson
- Vydavateľ
- Business Expert Press
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 114
- ISBN13
- 9781606493731
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the critical need for a strategic marketing plan, this guide addresses the high failure rates of small to medium-sized businesses due to inadequate marketing strategies. It combines narrative marketing theory with practical workbook exercises, enabling owners and marketing staff to create a customized marketing plan. The book covers essential components such as refining the company's mission, setting goals, implementing tactics, and budgeting, providing a comprehensive framework designed to foster business growth and sustainability.