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The strategies of the sportswear industry
A comparative analysis of Adidas, Nike and Under Armour
Autori
Viac o knihe
The paper analyzes the competitive strategies employed by Adidas, Nike, and Under Armour within the sports apparel industry. It examines how these companies position themselves in the market, focusing on their unique approaches to branding, innovation, and customer engagement. The study highlights key factors that contribute to their success and outlines the challenges they face in a rapidly evolving sector.
Variant knihy
2018, mäkká
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