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Media Influencing Buying Decisions
Autori
Viac o knihe
Exploring the diverse media utilized by marketers, this book delves into how these platforms shape consumer buying behavior. It highlights the strategies employed across different media types and examines their effectiveness in influencing purchasing decisions, providing valuable insights for both marketers and consumers.
Nákup knihy
Media Influencing Buying Decisions, Rahul Sharma
- Jazyk
- Rok vydania
- 2016
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Doručenie
Platobné metódy
2021 2022 2023
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- Titul
- Media Influencing Buying Decisions
- Jazyk
- anglicky
- Autori
- Rahul Sharma
- Vydavateľ
- LAP LAMBERT Academic Publishing
- Rok vydania
- 2016
- Väzba
- mäkká
- Počet strán
- 108
- ISBN13
- 9783659834424
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Exploring the diverse media utilized by marketers, this book delves into how these platforms shape consumer buying behavior. It highlights the strategies employed across different media types and examines their effectiveness in influencing purchasing decisions, providing valuable insights for both marketers and consumers.