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Focusing on enhancing marketing ROI, the authors provide a practical guide for businesses of all sizes to navigate the intricate marketing landscape. They address the challenges posed by consumers' evolving tech-driven purchasing behaviors and offer strategies to break down behavioral barriers. This resource aims to help companies build their brands and drive business growth more effectively and efficiently.
Nákup knihy
The Activation Imperative, William Rosen, Laurence Minsky
- Jazyk
- Rok vydania
- 2018
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- The Activation Imperative
- Podtitul
- How to Build Brands and Business by Inspiring Action
- Jazyk
- anglicky
- Autori
- William Rosen, Laurence Minsky
- Vydavateľ
- RLPG/Galleys
- Rok vydania
- 2018
- Väzba
- mäkká
- Počet strán
- 224
- ISBN13
- 9781538114667
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on enhancing marketing ROI, the authors provide a practical guide for businesses of all sizes to navigate the intricate marketing landscape. They address the challenges posed by consumers' evolving tech-driven purchasing behaviors and offer strategies to break down behavioral barriers. This resource aims to help companies build their brands and drive business growth more effectively and efficiently.