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Focusing on practical strategies, this guide provides insights into market segmentation and target market selection. It addresses common challenges with best practices and real-world case studies, making it accessible for professionals seeking effective solutions. The easy-to-read format ensures that readers can quickly grasp essential concepts to enhance their marketing efforts.
Nákup knihy
Market Segmentation Success, Sally Dibb, Lyndon Simkin
- Jazyk
- Rok vydania
- 2008
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- Titul
- Market Segmentation Success
- Podtitul
- Making It Happen!
- Jazyk
- anglicky
- Autori
- Sally Dibb, Lyndon Simkin
- Vydavateľ
- Taylor & Francis
- Rok vydania
- 2008
- Väzba
- mäkká
- Počet strán
- 204
- ISBN13
- 9780789029188
- Kategórie
- Podnikanie a ekonómia, Marketing a PR
- Anotácia
- Focusing on practical strategies, this guide provides insights into market segmentation and target market selection. It addresses common challenges with best practices and real-world case studies, making it accessible for professionals seeking effective solutions. The easy-to-read format ensures that readers can quickly grasp essential concepts to enhance their marketing efforts.