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Exploring the psychology behind consumer purchasing decisions, this book delves into the importance of creating memorable experiences that foster brand loyalty. It emphasizes the need for companies to go beyond merely selling products and services, highlighting strategies to enhance customer engagement and encourage repeat business through the experience effect.
Nákup knihy
The Experience Effect, Jim Joseph
- Jazyk
- Rok vydania
- 2010
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- The Experience Effect
- Podtitul
- Engage Your Customers with a Consistent and Memorable Brand Experience
- Jazyk
- anglicky
- Autori
- Jim Joseph
- Vydavateľ
- AMACOM
- Rok vydania
- 2010
- Väzba
- mäkká
- Počet strán
- 242
- ISBN13
- 9780814437599
- Kategórie
- Stará reklama
- Anotácia
- Exploring the psychology behind consumer purchasing decisions, this book delves into the importance of creating memorable experiences that foster brand loyalty. It emphasizes the need for companies to go beyond merely selling products and services, highlighting strategies to enhance customer engagement and encourage repeat business through the experience effect.