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This research explores Swedish consumers' attitudes toward Chinese food through a questionnaire based on the Food Choice Questionnaire, targeting factors such as health, mood, convenience, and cultural perceptions. By surveying 100 respondents and conducting interviews with Chinese food suppliers, the study reveals diverse motivations behind food choices. Theoretical frameworks like the ABC model and Balance Theory support the analysis, while comparisons between Swedish and Chinese eating habits highlight significant influences on consumer preferences.
Nákup knihy
Analysis of Swedish consumers' attitude to Chinese food, Jie Chen
- Jazyk
- Rok vydania
- 2011
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- Titul
- Analysis of Swedish consumers' attitude to Chinese food
- Jazyk
- anglicky
- Autori
- Jie Chen
- Vydavateľ
- LAP LAMBERT Academic Publishing
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 60
- ISBN13
- 9783844318678
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- This research explores Swedish consumers' attitudes toward Chinese food through a questionnaire based on the Food Choice Questionnaire, targeting factors such as health, mood, convenience, and cultural perceptions. By surveying 100 respondents and conducting interviews with Chinese food suppliers, the study reveals diverse motivations behind food choices. Theoretical frameworks like the ABC model and Balance Theory support the analysis, while comparisons between Swedish and Chinese eating habits highlight significant influences on consumer preferences.