Ideaship (16pt Large Print Edition)

Focusing on a transformative leadership approach, the book introduces "ideaship," where leaders prioritize fostering a creative environment over traditional metrics like profits and sales. Drawing from over thirty-five years of experience in advertising, the author provides practical and engaging techniques to inspire creativity within teams. Emphasizing fun, trust, and compassion, the book offers unconventional insights, such as the importance of hiring enjoyable colleagues and encouraging vacations, to unlock an organization's innovative potential and make work enjoyable.