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Focusing on the Customer Lifetime Value (CLV) metric, this book delves into its computation and the concept of customer equity. It outlines various methods for measuring CLV and developing customer-centric strategies, applicable in both B2B and B2C contexts. The author addresses the challenges organizations face when implementing a CLV-based framework and emphasizes its significance for marketers in managing customer relationships effectively.
Nákup knihy
Customer Lifetime Value, V. Kumar
- Jazyk
- Rok vydania
- 2008
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- (mäkká)
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- Titul
- Customer Lifetime Value
- Podtitul
- The Path to Profitability
- Jazyk
- anglicky
- Autori
- V. Kumar
- Vydavateľ
- Now Publishers Inc
- Rok vydania
- 2008
- Väzba
- mäkká
- Počet strán
- 112
- ISBN13
- 9781601981561
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the Customer Lifetime Value (CLV) metric, this book delves into its computation and the concept of customer equity. It outlines various methods for measuring CLV and developing customer-centric strategies, applicable in both B2B and B2C contexts. The author addresses the challenges organizations face when implementing a CLV-based framework and emphasizes its significance for marketers in managing customer relationships effectively.