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Competitiveness of the student in marketing activities:
modeling, shaping, monitoring
Autori
Viac o knihe
Focusing on the development of competitiveness among university students in marketing, this monograph explores personality-activity and systemic approaches. It outlines pedagogical conditions for implementing a model of competitiveness, detailing the influence of marketing functions on this process. The work provides a methodological framework, stages, and criteria for fostering competitiveness. Aimed at educators, graduate students, and professionals in the educational sector, it emphasizes practical applications in managerial and pedagogical contexts.
Nákup knihy
Competitiveness of the student in marketing activities:, Sergey Zverev
- Jazyk
- Rok vydania
- 2021
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- Titul
- Competitiveness of the student in marketing activities:
- Podtitul
- modeling, shaping, monitoring
- Jazyk
- anglicky
- Autori
- Sergey Zverev
- Vydavateľ
- Our Knowledge Publishing
- Rok vydania
- 2021
- Väzba
- mäkká
- Počet strán
- 200
- ISBN13
- 9786203211009
- Kategórie
- Politológia / Politika
- Anotácia
- Focusing on the development of competitiveness among university students in marketing, this monograph explores personality-activity and systemic approaches. It outlines pedagogical conditions for implementing a model of competitiveness, detailing the influence of marketing functions on this process. The work provides a methodological framework, stages, and criteria for fostering competitiveness. Aimed at educators, graduate students, and professionals in the educational sector, it emphasizes practical applications in managerial and pedagogical contexts.