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Focusing on the impact of social media, this book highlights its role in making sustainability a central societal issue. It serves as a valuable resource for communication and marketing professionals, offering insights into effective strategies. Additionally, it functions as a textbook for the emerging discipline of sustainability communication in higher education, bridging theory and practical application in a rapidly evolving field.
Nákup knihy
Trust Inc., Matthew Yeomans
- Jazyk
- Rok vydania
- 2018
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- Titul
- Trust Inc.
- Podtitul
- How Business Wins Respect in a Social Media Age
- Jazyk
- anglicky
- Autori
- Matthew Yeomans
- Vydavateľ
- Taylor & Francis Ltd
- Vydavateľ
- 2018
- Väzba
- mäkká
- Počet strán
- 174
- ISBN13
- 9781783537488
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the impact of social media, this book highlights its role in making sustainability a central societal issue. It serves as a valuable resource for communication and marketing professionals, offering insights into effective strategies. Additionally, it functions as a textbook for the emerging discipline of sustainability communication in higher education, bridging theory and practical application in a rapidly evolving field.