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Focusing on the automotive supplier industry, this dissertation examines the significance of Customer Relationship Management (CRM) for a specific company, referred to as Y, which supplies aluminium tubes and profiles globally. It presents a comprehensive analysis that includes best practices, an overview of CRM, key success factors, and insights from an industry survey conducted by the author. This multi-perspective approach aims to bridge theoretical research with practical applications in the business world.
Nákup knihy
The importance of customer relationship management in the automotive supply industry, Michael Schäfer
- Jazyk
- Rok vydania
- 2007
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- Titul
- The importance of customer relationship management in the automotive supply industry
- Jazyk
- anglicky
- Autori
- Michael Schäfer
- Vydavateľ
- GRIN Verlag
- Rok vydania
- 2007
- Väzba
- mäkká
- Počet strán
- 72
- ISBN13
- 9783638709156
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the automotive supplier industry, this dissertation examines the significance of Customer Relationship Management (CRM) for a specific company, referred to as Y, which supplies aluminium tubes and profiles globally. It presents a comprehensive analysis that includes best practices, an overview of CRM, key success factors, and insights from an industry survey conducted by the author. This multi-perspective approach aims to bridge theoretical research with practical applications in the business world.