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Focusing on consumer behavior, this book delves into the essential elements of psychographics, illustrating how researchers define consumer profiles and create effective research programs. It examines the application of psychographics across different consumer groups and employs case studies to highlight specific products, ranging from cameras to pet food. Through this exploration, readers gain insights into the intersection of psychology and market choices.
Nákup knihy
Consumer Profiles (RLE Consumer Behaviour), Barrie Gunter, Adrian Furnham
- Jazyk
- Rok vydania
- 2014
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- Titul
- Consumer Profiles (RLE Consumer Behaviour)
- Podtitul
- An introduction to psychographics
- Jazyk
- anglicky
- Autori
- Barrie Gunter, Adrian Furnham
- Vydavateľ
- Taylor & Francis Ltd (Sales)
- Vydavateľ
- 2014
- Väzba
- pevná
- Počet strán
- 194
- ISBN13
- 9781138832459
- Kategórie
- Podnikanie a ekonómia, Psychológia
- Anotácia
- Focusing on consumer behavior, this book delves into the essential elements of psychographics, illustrating how researchers define consumer profiles and create effective research programs. It examines the application of psychographics across different consumer groups and employs case studies to highlight specific products, ranging from cameras to pet food. Through this exploration, readers gain insights into the intersection of psychology and market choices.