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Challenging the conventional focus on logos and monetary exchanges in sponsorship marketing, the author presents a thought-provoking examination of its future. By questioning the value of mere impressions and signage, the book encourages a deeper exploration of what sponsors and organizations can offer beyond financial transactions. It prompts readers to reconsider the true desires of consumers and the potential for more meaningful sponsorship experiences.
Nákup knihy
WHAT SPONSORS WANT, Mark Harrison (enseignant).)
- Jazyk
- Rok vydania
- 2020
- product-detail.submit-box.info.binding
- (pevná)
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Doručenie
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- Titul
- WHAT SPONSORS WANT
- Jazyk
- anglicky
- Vydavateľ
- World Scientific
- Rok vydania
- 2020
- Väzba
- pevná
- Počet strán
- 302
- ISBN13
- 9789811219016
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Challenging the conventional focus on logos and monetary exchanges in sponsorship marketing, the author presents a thought-provoking examination of its future. By questioning the value of mere impressions and signage, the book encourages a deeper exploration of what sponsors and organizations can offer beyond financial transactions. It prompts readers to reconsider the true desires of consumers and the potential for more meaningful sponsorship experiences.