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Marketing Strategy in Play
Questioning to Create Difference
Autori
80 stránok
Viac o knihe
Focusing on the cultivation of marketing thinking, this book challenges traditional approaches by encouraging practitioners to develop their own unique perspectives instead of relying on established formulas. It invites readers to engage deeply with familiar marketing concepts, questioning conventional wisdom such as the necessity of competition. Aimed at serious marketers, it offers innovative strategies for organizations of any size, promoting a transformative way of thinking that breaks away from routine practices.
Variant knihy
2010, mäkká
Nákup knihy
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