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Manage the Media: Don't Let the Media Manage You

Autori

103 stránok

Viac o knihe

CEOs today struggle with media relations, facing intense scrutiny that damages their companies' reputations and impacts revenue. This book explores the communication challenges leaders encounter and offers insights on effectively managing media interactions to protect both image and financial performance. It highlights the critical need for strategic communication in the modern business landscape.

Parametre

ISBN
9781422121481

Kategórie

Variant knihy

2008, pevná

Nákup knihy

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