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Exploring the unconscious instincts driving American consumer culture, a prominent evolutionary psychologist delves into the psychological mechanisms that shape consumer behavior. The book examines how evolutionary traits influence modern purchasing decisions, revealing the deep-seated motivations that guide individuals in a marketplace driven by desire and social influence. Through insightful analysis, it challenges readers to reconsider the complexities of their consumption habits and the broader implications for society.
Nákup knihy
Spent, Geoffrey Miller
- Jazyk
- Rok vydania
- 2010
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Spent
- Podtitul
- Sex, Evolution, and Consumer Behavior
- Jazyk
- anglicky
- Autori
- Geoffrey Miller
- Vydavateľ
- Penguin Random House LLC
- Rok vydania
- 2010
- Väzba
- mäkká
- Počet strán
- 384
- ISBN13
- 9780143117230
- Kategórie
- Podnikanie a ekonómia, Psychológia
- Anotácia
- Exploring the unconscious instincts driving American consumer culture, a prominent evolutionary psychologist delves into the psychological mechanisms that shape consumer behavior. The book examines how evolutionary traits influence modern purchasing decisions, revealing the deep-seated motivations that guide individuals in a marketplace driven by desire and social influence. Through insightful analysis, it challenges readers to reconsider the complexities of their consumption habits and the broader implications for society.