Kniha momentálne nie je na sklade
The country-of-origin affect on perception of services
Entry mode decisions as a determinant of usability
Autori
Viac o knihe
The thesis explores the challenges faced by the service sector in the internationalization process, particularly focusing on country-of-origin effects (COO) and their impact on consumer quality expectations (ESQ). It highlights the unique characteristics of services, such as inseparability of provision and consumption, which complicate market entry strategies. The research investigates whether providing information about training in the company's home country can mitigate the negative effects of incongruence in COO facets, especially when local staff is prioritized over expatriates.
Nákup knihy
The country-of-origin affect on perception of services, Nils Peters
- Jazyk
- Rok vydania
- 2011
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
2021 2022 2023
Navrhnúť zmenu
- Titul
- The country-of-origin affect on perception of services
- Podtitul
- Entry mode decisions as a determinant of usability
- Jazyk
- anglicky
- Autori
- Nils Peters
- Vydavateľ
- GRIN Verlag
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 116
- ISBN13
- 9783656020790
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The thesis explores the challenges faced by the service sector in the internationalization process, particularly focusing on country-of-origin effects (COO) and their impact on consumer quality expectations (ESQ). It highlights the unique characteristics of services, such as inseparability of provision and consumption, which complicate market entry strategies. The research investigates whether providing information about training in the company's home country can mitigate the negative effects of incongruence in COO facets, especially when local staff is prioritized over expatriates.